TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The End Of An Era

tina.pngTen years ago, Tina Brown‘s Talk magazine launched with a lavish party. But the way things are going, we’re probably never going to see another big magazine launch again.

That’s the gist of David Carr‘s sobering media column in The New York Times, remembering the bloated industry that led up to the launch of Talk, and the downturn it preceded — perhaps even predicted.

Ten years ago, journalists, long the salarymen of the publishing economy, began gorging on big contracts and options from digital start-ups like shrimp at a free buffet. With coveted writers commanding $5 for every typed word into magazines that were stuffed to the brim with advertising, there was a fizziness, some would say recklessness, in the air. The industry was drunk on its own prerogatives, working a party that seemed as if it would never end.

Think about it: magazines bursting with advertising, seemingly endless edit pages and luxurious launch parties filled with more celebrities than bloggers. It was only a decade ago, but it might as well have been another planet considering how far the industry has fallen since. As Brown herself said, “It seems like that happened in the 18th century.”

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!