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The Night Julia Roberts Came to Javier Bardem’s Rescue

The latest issue of Deadline.com’s awards season print magazine Awardsline is out. Distributed for free to AMPAS voting members and film execs, the February 1 edition is once again chock full of studio ads.

There is also some clever editorial sourcing of a panel held last December at a two-day industry event hosted by the PMC/Nikki Finke site. Alongside Relativity Media CEO Ryan Kavanaugh and Open Road CEO Tom Ortenberg, Roadside Attractions co-president Howard Cohen shared stories about awards seasons past:

“Last year we had Biutiful, and were doing a campaign for Javier Bardem for Best Actor. [At the end of] last year, it did not get a Golden Globe nomination, it did not get a SAG nomination, it did not get a BFCA nomination, nothing. We thought we were dead, basically.”

“Then in the middle of January we had a screening at CAA; Julia Roberts was the host and she had a memorable quote that got spread virally on the Internet: “If talent doesn’t matter, we’re all f*cked.” Because of that, I think the entire actor branch basically picked up a DVD of Biutiful and watched it. And a month later, Javier was nominated [for an Oscar].”

Immediately following the panel piece, there is a fun article by Craig Modderno about his experiences covering the 1975 Academy Awards (and commercial break, Best Actor nominees banter) for Rona Barrett‘s Hollywood magazine. Current issues of Awardsline can be accessed here.

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