By sheer coincidence, Al Gore’s nascent cable channel shares its name with the Sunday LAT Opinion section. ‘Current’ must be in the air. Current TV, which will be available to Angeleno DirecTV subscribers, will be aimed at 18-34s and feature tiny little segments, some of which will be audience-provided. It’s a wikinetwork! Explains the NYT:
Instead of packaging its programming in 30- and 60-minute blocks, Current plans to show segments 3 to 10 minutes in length – the better to hold the attention of channel-surfing multitaskers – that are to be shuffled throughout the day like songs on a radio station. Some will be minidocumentaries, produced in-house or by outsiders; others will be feature-oriented, on subjects like spirituality and relationships.
Virtually the only structure is to be provided by three-minute “Google Current” segments at the top and bottom of each hour, in which the most popular Google searches of the day are to be mined for evidence of what is on people’s minds.
Disaster? Innovation? Both? Since that network is based in San Francisco and there’s no FishbowlSF, I’ll be handling the Current beat. Stay tuned…