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The Secrets Behind TheKnot.com

If you’ve ever wondered what color scheme would work best for a fruit bowl, or debated about the ethics of rehearsal dinner seating, then chances are you’re a frequent visitor to TheKnot.com. The site tells people every single thing they could possibly want to know about weddings, and it has been a huge hit ever since it launched.

If you’re curious about just how that happened, you should head over to BNet today at 1:30, because our founder — Laurel Touby — is going to be interviewing the people behind TheKnot, David Liu and Carley Roney. During the feature, Liu and Roney will discuss the secrets that made TheKnot.com the high profile brand it is today. You’ll hear how they convinced Ted Leonsis, the founder of AOL, to give them a shot, how smart PR moves allowed the site to grow, and why they invested in print and hyperlocal before it was trendy to do so.

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