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The Superficial Joins Buzznet Inc.

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Now the site you pretend not to read will be part of the site that you really don’t.

Press release after the jump.


HOLLYWOOD, CA — October 15, 2008 — Buzznet Inc., the media company focused on building the web’s largest pop culture community, today announced a partnership with The Superficial, one of most celebrated entertainment sites on the web. Since launching in 2004, The Superficial has built a large and loyal following of millions of young men and women who visit the site multiple times a day for its clever, frank and satirical take on the world of entertainment.

The Superficial joins Celebuzz.com, Buzznet Inc.s recently launched entertainment community and the first social media website dedicated to all things celebrity. Celebuzz provides passionate fans the most robust, diverse and all-encompassing celebrity and entertainment experience online, including the best news and editorial, opinion, rich media, celebrity access and user programming. The Superficial joins other leading opinion sites in the Celebuzz community, including Just Jared, What Would Tyler Durden Do, Go Fug Yourself, and Socialite Life, providing Celebuzz with 7 of the top 10 celebrity and entertainment voices on the web.

As part of the deal, Buzznet Inc. will take over all advertising sales responsibility for The Superficial. As a result of its traffic and demographic balance, the site has a long, successful track record with advertisers from entertainment, food and beverage, health and beauty, and other major categories.

“Our mission is to provide web users and marketers with the best pop culture experience on the web and part of satisfying that mission is providing the best voices and content on the topics that matter,” said Tyler Goldman, Buzznet Chief Executive Officer. “As the granddaddy of entertainment sites, we leaped at the opportunity to add The Superficial to Celebuzz. Not only has the site captivated more users over a longer period of time than any other entertainment site of its kind, it has created enormous engagement for marketers who benefit from The Superficial’s audience, brand and influence.”

Buzznet Inc. will also provide engineering, design and marketing support, and expand The Superficial’s base by marketing it throughout the Buzznet pop culture community. Having launched in June 2008, Celebuzz’s audience is increasing at a rapid pace, already driving 4.8 million unique monthly visitors in the U.S. according to comScore Media Metrix, making it the fourth largest destination for celebrity news and culture. Overall, Buzznet Inc. is one of the fastest growing online media companies with a reach of nearly 10 million unique monthly visitors in the U.S. according to comScore Media Metrix (and 36.9 million absolute uniques globally according to Google Analytics).

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