The Supposed Greening of Magazines
1. To no one’s surprise, Vanity Fair‘s annual ‘Green’ issue wasn’t very green at all. Condé opted out of using recycled paper and no mention of VF‘s environmental practices was made in the magazine. Frank Locantore of the Magazine PAPER Project pointed out to Folio: that Every Day With Rachael Ray, by contrast, uses 85 percent recycled paper.
2. Women’s Health is bulking up its environmental content. The mag will be teaming up with the Environmental Media Association to appeal to environmentally conscious advertisers and will debut a new column, “In Focus Planet”, written by Alexandra Cousteau. Cousteau — the granddaughter of explorer Jacques-Yves Cousteau, will see her column debut in the July/August issue.
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