…slapping the EXCLUSIVE tag on anything which advances the story even an inch. Today’s “exclusive:” that Spin is about to be sold. This is old news — like, a month old — and the only bit that seems new is the sudden participation of Nion McEvoy (a member of the clan which once owned the San Francisco Chronicle) and the McEvoy Group alongside Hartle Media. That’s a nice little bit of scooping, to be sure. But the rest of it, ranging from the new editor, Andy Pemberton, and the new publisher, Malcolm Campbell, to the timing of the deal (which Mediaweek reported yesterday) is hardly new news. Hell, even Pemberton’s quotes sound recycled from a launching-of-Blender story from five years ago…
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Instructor and journalist Jeryl Brunner has written for numerous publications including O, the Oprah Magazine, Travel + Leisure, VanityFair.com and more! Starting November 3, she'll teach you how to query specific publications, find resources for reporting, and create captivating stories that editors will want and readers will enjoy. Register now!