FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Time Inc. Execs Talk To Advertising Age

Edmund Lee over at Advertising Age has an interview with Time Inc.’s CEO Jack Griffin and newly-appointed Chief Digital Officer Randall Rothenburg. In the interview Griffin explains that Time Inc. will be focusing its digital energies on mobile technology and Rothenburg discusses what he can bring to the company. There’s also a section where Rothenburg discusses Angry Birds as a prime example of what makes a good app, explaining that creativity is vital in gaining consumer’s attention.

The interview is a good, quick read for the end of the day. However, we must warn you that when Rothenburg talks about Angry Birds, he fails to explain what you’re supposed to do when you get to level 9-7 and you have those stupid obese red birds and the pigs are all protected with those damn construction hats and no matter what strategy you take YOU CANNOT BEAT THE LEVEL AND IT DRIVES YOU CRAZY. Just in case you were wondering.

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!