FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Times CEO on Paywall: ‘This is a long-term strategy’

Because there’s really nothing bigger than the New York Times finally announcing their paywall, we’ve got more about that from Ad Age. The magazine caught up with Janet Robinson, CEO of the Times, for an interview.

She tells Ad Age that the system was two years in the making and that the paper greatly considered reader feedback when constructing it. Robinson also says that about 15 percent of online readers will encounter the paywall, which isn’t that high at all.

As you can guess, Robinson and the Times view this paywall as a marathon, not a sprint:

This is a long-term strategy. In the long term, we have the opportunity to not only maintain our audience but to grow it. In the short-term perspective, going to something new in this transition time, there may be a slight dip in traffic.

But from the perspective of the way we’ve constructed the bundles and will remain part of the digital ecosystem, we believe we have protected our traffic and consequently protected our advertising inventory and advertising revenue.

Mediabistro Course

Copy Editing: Intro

Copy Editing: IntroStarting January 6, learn basic copy editing skills using the AP Stylebook! In this course, you'll learn how to use dictionaries and online reference tools to edit work, ask the right questions to clarify convoluted copy, prepare for a copy editing test, and tailor your resume to find more work as a copy editor. Register now!