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Times, Meet MSNBC. MSNBC, Meet Times.

Hmm. The New York Times and MSNBC just entered into a content sharing agreement. NBC video will soon be appearing on the Times‘ web site and both will be cooperating on enterprise articles.

According to Bill Keller: “In brief, the agreement goes like this: We will give NBC stories, graphics, pictures and the Caucus blog for their Web site. They will give us video for ours along with links that should expose many new readers to our online journalism.”

True, but are they the type of readers who will click on Times ads and generate much needed online revenue for the Gray Lady? That remains to be seen.

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