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Trade Round-Up: August 20, 2007

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THR reports that Fox has again gone to its go-to guy for live broadcasts, Ryan Seacrest, signing the American Idol host to emcee the network’s Sept. 16 telecast of the 59th annual Emmy Awards. Reporter Nellie Andreeva writes that while Seacrest is a “logical” choice for Fox, he is a “somewhat unorthodox pick for the Emmy Awards ceremony which are usually fronted by a comedian.” To be fair though, Seacrest does have his share of funny moments on Idol. But instead of traditional jokes, they’re usually in the form of jabs at Simon Cowell. Wonder what he’ll do without having the razor-tongue Brit to rely on? Well, he could always request a front-row seat for Paula Abdul.

Judd Apatow continued his summer reign at the box-office with his latest pic, Superbad, opening superhuge at No. 1 with a $31.2 million take. The Superbad bow comes on the heels of Apatow’s earlier summer comedy Knocked Up which is currently pushing towards the $150 million mark. Hollywood officially has its new golden boy while a previous golden girl, Nicole Kidman, had a steep fall from grace after her latest pic, the sci-fi remake Invasion, couldn’t invade the top three spots, settling for a No. 5 debut with a paltry $6 million.

Speaking of Kidman, the poor showing of her latest pic hasn’t hindered her career prospects, reports Var’s Michael Fleming. The Oscar-winner has signed on to star opposite Ralph Fiennes in the love story, The Reader, for the Weinstein Co. Stephen Daldry directs based on a novel by German scribe Bernhard Schlink. Reader reunites the Aussie actress with her Cold Mountain producers Anthony Minghella and Sydney Pollack.

Meanwhile, Kidman’s ex Tom Cruise has been busy himself, shooting the Bryan Singer-directed Valkyrie in Germany. However, filming hit a bit of a speed bump on Sunday night when 11 people were injured when they fell off the back of a truck in Berlin. THR reports that a side panel burst open when a truck drove around a corner, seriously injuring one cast member.

Disney’s squeaky-clean teen smash High School Musical dirtied up the record books over the weekend when the sequel premiered on Friday night. Var reports that the telefilm averaged 17.2 million viewers for the premiere, making it “the most-watched basic-cable telecast on record. It’s also the largest aud for any television program on any net in about three months.”
– CHRIS GARDNER

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