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Trouble at Lucky

According to The New York Post, Lucky magazine is teetering on the edge of a big time scale back. As ad pages continue to drop — they were down 17 percent for the first half of this year and down nine percent in 2011 — rumors are spreading that Lucky might go all digital, or at the very least, cut back to a quarterly publication.

A source told the Post that if Lucky’s luck (sorry) doesn’t pick up with the next few issues, things will definitely be changing.

A spokesperson for the magazine — of course — said the rumors were just that.

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