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Thursday Aug 31, 2006
Advertisers Escape Survivor, Say 'Race-Based' Format Not The Reason; CBS Staffers Have No Such Luxury
General Motors says its decision to stop advertising on Survivor was unrelated to the season's controversial race-based format. Coca-Cola, Home Depot, UPS and Campbell Soup, who have also dropped off the Survivor island. Via the New York Times: "It is my understanding that we did not know what the new format was when the decision was made," Ryndee Carney, a manager of advertising and marketing communications for General Motors, said in an interview yesterday. Meanwhile, we have received a handful of e-mails from CBS staffers who are none-too-pleased with the Survivor stunt. One contained the subject line: "i'm so fucking proud to work here." G.M. Drops 'Survivor' But Says Racial Format Isn't the Reason [NYT] Email This Post |
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