Twins! Same article, different pubs – no fabulism!

What’s blue and pink and read all over? This story in the NYT…and in NYMag. Both pubs ran the story of The Blue Bench, a TriBeCa boutique specializing in baby and children’s furniture who will keep the secret of your unborn baby’s sex while arranging to have your nursery decorated accordingly. Apparently Blue Bench customers are pretty media-savvy, because acccording to proprietor Susan Johnson, each writer came by the story via separate clients of hers, and were unaware about the synchronized publication dates. “We thought it was pretty funny too,” she said. In any case, thanks NYT and NYMag! Our seedless wombs are pleased to know that the perfect bedroom set awaits sometime in the distant future. We’re totally going to get our mothers to do the work, too.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.