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Twitter and the Future of Television

Fast Company’s Ellen McGirt penned a feature about Twitter with reporting help from your favorite FBLA editor. It should be required reading for everyone in Hollywood.

Remember the VMAs this year? The majority of Twitter’s media team, Robin Sloan and Chloe Sladden spent it in a small trailer next to the Nokia theater changing the way we watch television.

For everyone who has derided Twitter as merely a place to tell people what you’re eating, this is a wake-up call. In the age of the DVR, Hulu, and Netflix, Twitter could be TV’s killer app. And connecting global audiences who are rediscovering the joy of being part of a live studio audience, albeit digitally, may be Twitter’s meal ticket. “Twitter is now a form of content,” says Sladden. And the world that is rapidly learning to speak in @ signs and hashtags is joining the show.

Read the whole piece here.

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