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Reporter Diagrams Rise of @TheBillWalton

The follower count for the parody Twitter account @TheBillWalton now sits at around 37,500. Not stratospheric, by any means, but also not bad for somewhat of an esoteric goof.

Adam Penenberg, a contributor to Fast Company, caught up with the LA-New York writer duo that operates the account. Like fellow interviewee @NotBurtReynolds, the faux authors prefer to remain anonymous. But the pair did share some follower-building secrets:

“We started by tweeting at various well-known basketball players and figures… Then Jalen Rose tweeted back at us and we jumped from a few hundred to a few thousand followers in just hours. We kept adding followers throughout the NCAA basketball tournament and NBA playoffs.

Then came the media coverage–USA Today, Washington Post, then one of our tweets was read aloud on CBS during March Madness. Now every week one of our tweets is used in an article or repeated nationally on the radio.”

In a recent tweet, the fake Bill suggested that LeBron James coming to the defense of Tim Tebow sets the stage for Latoya Jackson running interference on behalf of Rebecca Black.

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