The front page of today’s LA Times business section is going to grate a little at the CAA, WME and ICM coffee table end. Above the fold is a reminder from entertainment reporter Daniel Miller of what UTA has and they don’t… yet.
The spectacular state-of-the-art 165-seat screening room, unveiled last fall at UTA’s new Civic Center Drive headquarters in Beverly Hills, has been put to frequent daily use. Via email, the writer-director of the very first feature shown had this to say to Miller:
“It was fun because the room has perfect sound and picture, the decor is beautiful but not gaudy and it does not have the ghosts of a thousand bad movies,” Judd Apatow said in an email.
Something tells FishbowlLA that new-projector smell is not quite as fresh as it was the day This is 40 kicked things off in September. But if you’re a UTA client and have not yet had the pleasure of sitting in one of the plush seats, call your agent. Read Miller’s full piece here.