Due to backlash from movie theater operators, Universal Pictures decided to squash plans to show Tower Heist on Comcast’s video on demand service.
“Universal Pictures today announced that in response to a request from theater owners, it has decided to delay its planned premium home video on demand (PVOD) experiment,” Universal said in a statement. “Universal continues to believe that the theater experience and a PVOD window are business models that can coincide and thrive and we look forward to working with our partners in exhibition to find a way to experiment in this area in the future.”
The original plan involved Comcast cable customers with a high-definition TV in Portland, Oregon and Atlanta paying $59.99 to watch Tower Heist from their home starting on Nov. 23. A number of theaters worried about losing customers were prepared to not show the Eddie Murphy-Ben Stiller comedy in protest.
In the end, the pressure was too much and Universal caved … for now.