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USA TODAY Breathes New LIFE Into Its Entertainment Coverage

Is USA TODAY going to continue to let the Daily Mail stomp all over its Google Analytics?
Not without a fight.

Timed to coincide with the newspaper’s September 15/30th anniversary, a new print edition will arrive Friday, followed this weekend by the beta Web version. Smartly, the publication is waiting until later this fall for the official Internet-side redesign launch, so that it can in part garner and factor in reader response.

From today’s announcement:

The new look of USA TODAY is designed to take “visual storytelling to the next level” by displaying more color, photos and infographics. The States page will contain photos for the first time, while the Weather page will sport a cleaner look.

USA TODAY‘s new logo — a large circle in colors corresponding to to the sections — will be an infographic that changes with the news, containing a photo or image that represents key stories of the day.

The amount of original reporting and videos from sister Gannett outlets are also both set to increase. It’s logical to assume that for the LIFE section, the paper will leverage new enhanced Web/mobile live-video capabilities to cover things like the Oscars, Emmys and big Hollywood movie premieres. FishbowlLA looks forward to checking out the new product this weekend.

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