TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

USA TODAY Launches Las Vegas Travel Website

Upon clicking into the article “Best Places to Spot Stars in Las Vegas” on USA TODAY ‘s new co-branded vertical, we noticed something a little different. Next to each menu-page picture of the suggested A-list ambush locales, there is a button that reads: ‘ADD TO MY EXPERIENCE.’

Very clever. As readers make their way through a site that feels a lot like those of and other similar city-centric email blast services, they can build their own travel destination repertoire. This is a good example of how a newspaper can extend itself into the Web, well beyond the paywall-or-no-paywall realm.

And any Vegas Buzz section toplined by articles about topless pools and additional Caesar’s dates for Jerry Seinfeld immediately has both our outdoor and indoor attention. Put it this way: the new Sin City compendium is much more colorful than the blue-dot logo USA TODAY recently plunged into. (It’s prominently displayed on the new Vegas site.)

The Experience Las Vegas offshoot comes on the heels of a number of other similar ventures involving the paper. These include and

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!