USA Today publisher Gannett is using yesterday’s Audit Bureau of Circulations results to trumpet its status as the No. 1 newspaper in terms of print circulation. And it’s true: For the six months ended March 31, USA Today tallied a daily print circulation of 1.8 million, ahead of The Wall Street Journal‘s 1.7 million and The New York Times‘ 900,000.
That’s just the print side of the story, though. Counting online circulation, the Journal is top dog. Its 414,000 e-edition tally puts its total circulation at 2.09 million, well ahead of USA Today‘s 1.83 million total. Using subtraction, we deduce that USA Today has an e-circulation rate of around 18,000.
Counting digital distribution, the Journal was the only newspaper to register an uptick in circulation, although it was less than 1%. Total circulation for USA Today and The New York Times fell 14% and 8.5%, respectively. Overall, newspapers suffered an 8.7% decline in paid circulation for the period under review.