TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

USA Today Outsources Travel Site Content To Demand Media

usa_today_logo.jpgAnd the changes keep happening over at USA Today! The paper recently underwent an ad campaign, both in print and online, to inform you that, what you want? Baby, they got it. Then, they struck a deal with New York-area Starbucks franchises to carry the paper on their newsstands. Now, the paper of choice for Colorado prisoners is outsourcing its Web section to Demand Media.

USA Today will use Demand Media’s articles and videos to power their “Travel Tips” travel information site. Back in February, Demand, which is often regarded as a content “farm” built on the efforts of freelancers, brought on (or attempted to bring on) big names in media to help elevate their image and improve the quality of their videos and articles. Maybe this deal, then, is the second big step towards Demand rising above the controversy it creates in the world of journalism?

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!