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Usain Bolt’s the New Michael Phelps

wbBOLT2_wideweb__470x273,0.jpgWith the Michael Phelps backlash in full swing, the world needs a new hero. Enter Usain Bolt, winner of the 100m and 200m races in record-breaking fashion.

Virgin Media tapped the world’s fastest man to hawk its new superfast broadband service. The company is considering calling the product the “Boltband.”

Bolt won’t reach Phelps’ reported $100 million in endorsements, but we doubt this is the last we’ve seen of the brilliant sprinter. If you squint, you can almost see a Gatorade bottle in his other hand.

Mediabistro Course

Children's Picture Book Writing

Children's Picture Book WritingStarting September 15, this part lecture, part workshop course will take you through the process of outlining, writing, editing, and submitting a children's picture book. Taught by a published children's book author, Dashka Slater will teach you how to write in pictures, hook readers and editors with your story, apply the nuts and bolts of marketing, and more. Register now!