New Media

Valleywag Drops Editor, Shifts Mission To Less Sex, More Old School Reportage; Denton Returns To Tech Beat

By Dylan on November 13, 2006 1:33 PM

valleywag_logo.jpg

Silicon Valley nerds having secret office sex can breathe a little easier today. Valleywag, Gawker Media’s year-old tech gossip blog, has dropped its 21-year-old editor, Nick Douglas, redesigned and shifted its mission from one of covering personal peccadillos — toning down “the personal coverage of civilians, because they haven’t done anything to seek out attention” — to more traditional, at least in a blog-sense, money stories.

This summer, Gawker admitted it lost a syndication with Yahoo, in part, because “Valleywag’s persecution of Lloyd Braun, head of Yahoo Media, probably cast a pall over the relationship.”

Gawkerdaddy Nick Denton — who plucked Douglas from blogscrurity (and college) — is filling in for Douglas until a new editor is found. (Denton’s last reporting gig was covering the Valley space.) And, in another surprise, they’re looking for someone with “old-media” experience.

An e-mail to Douglas seeking has yet to be returned. Gawker Media declined to comment.

EARLIER:

  • Gawker, Yahoo End Syndication Deal; Valleywag’s Persecution of Braun ‘Cast a Pall Over the Relationship’

    FishbowlNY’s Gawker Shakeup Coverage:

  • After Shakeup, Gawker Redesigns Flagship, Gizmodo
  • Gawker Managing Editor: Media Coverage ‘Will Remain The Core of What We Do’
  • Oxfeld’s Final Gawk Post: To ‘Everyone I’ve Mocked From This Perch: Denton Made Me Do It’
  • Denton On Gawker Shift: ‘Like a TV Network, We Have to Back Our Hits, And Clear Out Our Schedules Of Less Popular Shows’
  • Gawker’s Denton: ‘Better to Sober Up Now, Before the End of the Party’
  • Oxfeld On Gawker Tenure: ‘I Was Brought In Explicitly To Bring Gawker Back To Its Original Inside-Media Mission, And I Think I Did That’
  • Gawker To Focus ‘More On Pop Culture And Less On The Media’?
  • Oxfeld Out In Gawker Shakeup

    • RELATED:

    Comments
    Share
    MEDIABISTRO EVENTS

    Launch a Successful Social Media Campaign

    Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.