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Vanity Fair Editor Reveals Her Reporting Secrets

Since moving to Los Angeles a few years ago, Vanessa Grigoriadis (pictured) has come to understand that by the time she wakes up in the morning, the New York media business day is already in full swing. So the first part of her Atlantic Wire “Media Diet” confessional is all about a west coast, bedside Blackberry routine.

But a little later on in the piece, the contributing editor at Vanity Fair, Rolling Stone and New York magazine gets into the nitty-gritty. She talks for example about the reduced relevance of both Lexis Nexis and Google searches:

“I’ve been pretty proactive in the past few years about cutting myself off from just glazed-eyed web-surfing, because it’s completely useless for what I do for a living. I already have a hard time pulling myself back from doing way too much web research, which is basically a form of procrastination. I’ve started to figure out that if this is the seven thousandth time that I’ve run this name through Google, I’m not going to find anything else.”

“The search results are definitely compromised at this point. You’re just stuck in this morass of duplicate entries and this echo chamber where people are just adding their opinions to information that came from one source? What is OneIndia.com? And why are they always first in Google News results?”

Grigoriadis shares all kinds of other great stuff in the piece, including the fact that almost no one reporting on her (and other) RS features actually picks up the magazine, relying strictly on web teases. As such, she notes, the re-purposing web journos miss out on many more second-hand scoops.

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