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Vanity Fair Announces Its Oscar App

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We used to experience the Oscars the old fashion way, our lab partner would give us the recap the next day at school. Now? Now it’s just glamour all over the place…

Entire press release:

Vanity Fair announces its Vanity Fair Hollywood App for iPhone and iPod touch. It’s now available for free on the App Store via VF.com/iphone.

Voting pools have always been a big part of Oscar night, but this app allows you to make your picks (and get real-time results) using your iPhone or iPod touch. Invite your friends in the weeks and days leading up to Hollywood’s big night, vote for the people you think have the best chance of winning, compare your selections to those of friends and V.F. editors, and don’t forget to brag about your powers of prediction using the Facebook-connected chat feature. Things get even more interesting on awards night, when you’ll be able to see who’s winning in your group as the envelopes are opened. (Non-iPhone or iPod touch users can access the voting and sharing features from VF.com.)

“It’s a good first app for us,” says Vanity Fair editor Graydon Carter. “Terrific Hollywood slideshows and articles, the glamour and dazzle of what we like to think is the greatest annual party in the world, and best of all, the ideal way to do your voting pool on Oscar night. I’ve used a pencil and paper for the last 35 years, and I’ve never gotten anything right-not anymore!”

The app also offers exclusive access to VF.com content, including background information on nominees, trailers of nominated films, and slideshows.

Click on the news page for exclusive VF.com Hollywood stories, videos, slideshows, and photos from Vanity Fair’s famous Oscar night party.

L’Oreal Paris is the sponsor of the Vanity Fair Hollywood App, and will provide special offers and incentives via the gift-bag feature of the app.

“L’Oreal Paris has been a great longtime sponsor of Campaign Hollywood and this was a natural extension of our relationship, which has grown to include all our platforms,” says Vanity Fair Vice President and Publisher Edward Menicheschi. “From live events to social media, integration is so important to us-and this is an ideal example of reaching audiences through all available media.”

“Conde Nast has already enjoyed great success with the ten apps currently available from several of our brands, and we think Vanity Fair’s Hollywood App is an impressive addition to the company’s offerings,” says Charles H. Townsend, President and C.E.O. Conde Nast. “It puts the user right in the center of the conversation, and is an experience that is uniquely Conde Nast in content and quality.”

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