TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Media Analyst: Bloomberg Could Be Boffo for Variety

There’s some interesting grist for the Variety mill to be found in an article on TheWrap by Sharon Waxman and her media critic Lucas Shaw. The pair note that today, the Reed Elsevier property will release financials, perhaps in hopes of spurring buyer interest.

So just how profitable is the second oldest Hollywood trade? Waxman and Lucas guesstimate that on annual revenues of $45 million, the publication clears between six and seven million. As far as who makes sense as a buyer, there’s this observation in the article from Quantum Media principal Ava Seave:

Seave said the key is finding a buyer, like a Bloomberg or a Dow Jones, that could leverage existing infrastructure. “Bloomberg is super smart, and they do care about media,” Seave said. “They can, in a really intelligent way, use the content and are really great with data.”

And failing such a sterling, B2B suitor? Well, there’s always possibly “TheWrap itself…,” according to the article.

[Photo: Shutterstock.com]

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!