VIA first launched in 1917 as The California Motorist, originally a lobbying piece to build support for good roads. After going through several incarnations, the magazine of AAA no longer offers dry automotive tips. Nowadays, it’s a niche travel pub with a circulation of 3 million and has coverage primarily focused in the West, which encompasses the states its readers live in as well as Arizona, Washington, Colorado, Alaska, Hawaii — even Vancouver, B.C., and some spots south of the border.
“We’re not sending people to the outer reaches of Mongolia or trekking through the Himalayas. Our readers just aren’t interested,” said editor Anne McSilver, who estimates that no more than five percent of stories are located outside the western United States. So if you’re looking to break into the magazine, listen to Horace Greeley: Go West.
For more info, read How To Pitch: VIA. [subscription required]
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