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Vice Magazine Hooks Up With CNN.com

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Vice Magazine, also known as the Hipster Bible (we know because a hipster told us so) is now in bed with, uhm, CNN.com.

Tyler Gray at Fast Company reports:

The Furs are featured in the CNN.com/VBS.TV segment “Indie Asia: On tour with Handsome Furs.” Right now, the VBS.TV on CNN.com microsite is offering “The Vice Guide to Liberia.” The new “VBS.TV on CNN.com” will hold a prominent spot on CNN’s newly redesigned site and will show up on the CNN app for the iPhone and iPod Touch. A new report airs each Wednesday.

The best quote of the piece goes to senior vice president of CNN.com KC Estenson:

“I think of it through the lens of authenticity,” Estenson said. “CNN’s roots are in rebellion. Doing 24-hour news is rebellion.”

Uh, nope. It’s not. We just looked it up and…nope.


For a better explanation, the founder of Vice:

Vice founder Shane Smith offered a bit more candid outlook. “I know what you’re thinking,” he said to the crowd of a few hundred in Williamsburg, Brooklyn. “Why the fuck are we doing something with CNN?” He went on to say that he was flattered to be partnered with the news organization, and as he spoke a press release went out to media outlets, in which he stated: “The ‘Hipsters’ Bible’ hooking up with the World’s News Leader is a bit odd, but as our company began to evolve and cover stories around the globe, CNN was our first and only choice for a partner. In a world of hyper-partisan opinion-led ‘news,’ CNN’s credibility and reach put it in a class by itself. We couldn’t be more excited with a partner unless it was Jimi Hendrix (nod to all the Baby Boomers out there) joining our rock and roll band.”

Whole piece here.

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