On the final day of Netroots Nation was the Viral Video panel with some hard-hitters in the “industry.” The moderator was Mathew Filipowicz a comedian and film maker at Headzup. On the panel was Sam Seder of Air America, Jason Barnett of TheUptake, Cenk Uygur of the Young Turks Andy Cobb the “Mouthpiece Theater” Killer.
The audience viewed Cobb’s viral video spoofing the Washington Post’s “comedic” debacle Mouthpiece Theater with reporters Dana Milbank and Chris Cillizza. The moderator mention the show was canceled shortly afterward. “Politico gave me far too much credit with that.” Then Cobb noted that Cilizza was very gracious about the spoof. “I think Dana Milbank is an ass,” Cobb added to roars of laughter.
Uygur, the young Turk noted expressed to the audience YouTube and new media mean there was no longer “gatekeepers” to get past to get your content out there. Especially not for Uygur whose YouTube channel will rank number one in most viewed frequently. Also, something we were not aware of before, according to Uygur YouTube splits the advertising money with popular YouTube channels so posting videos is actually (now) a revenue source.
Seder talked about his recently canceled show Break Room Live on Air America saying,”Thirty-minutes is the sweet spot for the worst length of time for an online piece.” He said the show should have been at least an hour because people listen to it in the background at work and can’t go in and out if there’s just a half an hour of material.
Cobb’s most interesting advice to the audience of aspiring viral video makers was, “Build an community with the taste makers.” This is code for trying to engage the more influential bloggers. Which is sage advice for anyone who needs to make an impression in new media these days. (See: Specter)
Previously on FBLA: FBLA Stumbles Upon Secret Liberal Blogger Cabal
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