TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

VNU Names New CEO, Promotes Current One

robert_krakoff_vnu_president.jpgThe same day the company confirmed layoffs at its Billboard division, VNU Business Media announced an executive-level shuffle, with the promotion of current president and CEO Mike Marchesano to executive VP and “chief transformation officer.” The company also named Robert Krakoff [yes, that guy, left] as Marchesano’s CEO replacement.

Since 2005, Krakoff — a former CEO of Advanstar and vice chairman of Reed Elsevier — and his investment firm, Blantyre Partners, have been a strategic partner with the Blackstone Group, a member of the private-equity cortsortium that bought VNU in March.

As Folio: telestrated prior to the March sale:

“Out of all the potential owners [Krakoff] has more operating experience than anyone else in that consortium,” says one source. This could spell trouble for current VNU Business Media president and CEO Michael Marchesano. Says the source: “If Krakoff were to take responsibility, I would doubt there would be a future role for [Marchesano].”

EARLIER:

  • VNU Axes 26
  • VNU Lays Off ‘Week Staffers
  • VNU To Acquire Radio & Records
  • Mediabistro Course

    Magazine Writing

    Magazine WritingStarting September 4, learn how to get your work in top publications! You'll learn how to create captivating stories editors will want and readers will love, understand which magazines are right for your stories, craft compelling pitch letters, and more! You'll leave this class with two polished articles and corresponding pitch letters. Register now!