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Wall Street Journal to Add New York Sports Coverage

sports03242010.jpgIn addition to a new Metro section stocked with former stars at the defunct New York Sun, The Wall Street Journal will be amping up its sports coverage as it takes on The New York Times, the Observer reports.

Citing sources, the New York Observer‘s John Koblin says that the Journal has picked up Yankees reporter Jim Baumbach from Newsday and Mets reporter Mike Sielski. Koblin also points to a Big League Sports blog report that three additional reporters — the Bergen Record‘s Aditi Kinkhabwala, the Memphis Commerical Appeal‘s Scott Cacciola and The New York TimesSophia Hollander — are also joining the Journal.

The Journal‘s New York sports section will be sending reporters to games, reports Koblin, but they’ll be hammering out think-y trend pieces as opposed to exhaustive play-by-plays of each game and practice — which is pretty much exactly what the Times‘ sports section does!

As has been typical, the Times isn’t feeling the heat:

But that competition aside, how does [Times sports editor Tom] Jolly feel about The Journal‘s new sports section, which is expected to launch in a month? “Personally I think The Journal is going to have a long stretch to catch up to us,” he said.

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