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Watch the Box: New Hosts, Branded Entertainment

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TV Guide Network added Lawrence Zarian aka The Fashion Guy, to co-host The Fashion Team, the weekly one-hour talk series that airs Sundays at 7p, if anyone is actually watching. The Fashion Gay would be a great moniker.

Farmers Almanac TV, the national PBS show based by the nearly 200-year old Farmer’s Almanac brand, chose urban gardening expert, Patti Moreno to host the series. Currently, the show airs on 90% of the nation’s public television stations, but not here. (EIC Judson Hale’s autobiography is fascinating, by the way.)

Sci Fi Channel ordered a new reality project called Run for Money, based on a Japanese show from Fuji Television. Contestants try to stay alive while “hunted”. Japanese TV also features breast milk squirting contests.

IFC offers a new series created by Reebok Entertainment, which is really one long commercial for the brand. Framed lets a Hollywood celebrity hang out with a sports figure, who just happens to endorse Reebok. Series debuts December 14 with the pairing of NBA All-Star Baron Davis and television and actress Emmanuelle Chriqui (Sloan on Entourage), both wearing Reeboks.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.