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Watch the Box: New Hosts, Branded Entertainment

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TV Guide Network added Lawrence Zarian aka The Fashion Guy, to co-host The Fashion Team, the weekly one-hour talk series that airs Sundays at 7p, if anyone is actually watching. The Fashion Gay would be a great moniker.

Farmers Almanac TV, the national PBS show based by the nearly 200-year old Farmer’s Almanac brand, chose urban gardening expert, Patti Moreno to host the series. Currently, the show airs on 90% of the nation’s public television stations, but not here. (EIC Judson Hale’s autobiography is fascinating, by the way.)

Sci Fi Channel ordered a new reality project called Run for Money, based on a Japanese show from Fuji Television. Contestants try to stay alive while “hunted”. Japanese TV also features breast milk squirting contests.

IFC offers a new series created by Reebok Entertainment, which is really one long commercial for the brand. Framed lets a Hollywood celebrity hang out with a sports figure, who just happens to endorse Reebok. Series debuts December 14 with the pairing of NBA All-Star Baron Davis and television and actress Emmanuelle Chriqui (Sloan on Entourage), both wearing Reeboks.

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