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Monday, Apr 11
Network News: Everyone's an expert
60 Minutes creator Don Hewitt is partial to what he came up with back in 1968 - 60 Minutes. He'd even throw in Andy Rooney, plus a few college-aged girls for good measure. Hot. Co-creator of The Daily Show Lizz Winstead suggests sass and skepticism, with the CBS eye going all surly-teen on distinguished panelists: "It would be cool if, while the person is talking, the eyeball is rolling skeptically." Totally fetch. From "Survivor" and "Apprentice" creator Mark Burnett, we get nothing short of sheer marketing genius - just ask him: "Of all the people you're likely to speak to, I'm the most likely to get it right - because I have my finger on the pulse of a lot of young people." He suggests earning the trust of young audience members, guided by the fact that the "only" point of the broadcast is "to bring in as much advertising revenue as possible." Entertainment Weekly convened it's own distinguished panel for the benefit of ABC (because EW's not helping enough with all their "Desperate Housewives" and "Lost" covers), quizzing the likes of Dennis Miller, former Late Show exec producer Robert Morton and Jim Belushi, who suggests that reporters should be held accountable for what they inflict on the public (unlike, say, actors).
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