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WCBS-FM Draws Even with WLTW in November Ratings

The November PPM ratings were released yesterday by Arbitron. Classic Hits station WCBS-FM recaptured a portion of first place in the 6+ survey.

CBS-FM, with the exception of one month during the summer, has been consisently number two. They gained .4 to settle at 5.9.

Clear Channel-owned WLTW-FM, heading in the opposite direction, met CBS-FM at number one after dropping .6 from October.

More on CBS-FM’s latest rating triumphs after the jump.

FishbowlNY has learned that CBS-FM, along with tying for number one among the ages 6+, was tops among the 12+ group, Males 25 to 54, and 35 to 64.

Breaking down CBS-FM’s performance even further for November, they had a strong showing with all people 25 to 54.

  • Overall, the station increaed from number four to number two with that important demographic.
  • Weekday mornings Dan Taylor (up from seventh) reached his highest level– tying for third place.  
  • Afternoon drive DJ “Broadway” Bill Lee maintained number two (although his rating rose from a 4.2 to 5.7).
  • Weeknight jock Ron Parker hit number one with a bullet (previously at number eight). 
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