It has been several months in the making. On Thursday, WCBS/Channel 2 debuts its brand new studio, beginning with the noon newscast with Rob Morrison and Mary Calvi. Plans began in January, with the WCBS anchors broadcasting from a temporary, smaller studio since last month.
But that was then, and this is now.
“It’s a magnificent, state-of-the-art new studio that allows us to present the newscasts in a dynamic, interesting, and innovative way,” WCBS news director David Friend tells FishbowlNY.
The new West 57th Street studio means, of course, sharper, vibrant shades, which Friend says will heighten the viewers experience.
“The design and the color palette of the studio were picked to enhance our anchors [and] to help us better report our stories,” Friend says. “The audience will be surprised at the way we’ll be able to utilize the studio to dramatically enhance our storytelling and our newscast presentation.”
He says the last major studio overhaul at Channel 2 was at least 10 years ago.
WCBS joins the growing trend of updating studios.
Last month, WABC/Channel 7 moved their on-air facility to a location at the corner of 66th Street and Columbus Avenue. WPIX/Channel 11 confirms to FishbowlNY that a new studio will be operational by the end of the month, or early November.
Even WNBC/Channel 4 is working on making technical changes.
But Friend says WCBS visual upgrades will be unique.
“It will be unlike any other studio in local news in the city,” Friend boasts.
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