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WCBS/Channel 2 Wraps Super Bowl Coverage with Best Parade Ratings

WCBS/Channel 2 put the finishing touches on another New York Giants Super Bowl season with special coverage of yesterday’s parade along the Canyon of Heroes in Lower Manhattan.

The parade, of course, was a celebration of the Giants upending the Patriots for another championship.

But the parade could also have a been a victory lap for Channel 2. The station had expanded coverage since last week from Indianapolis, and fittingly drew the most viewers for the ballyhoo up Broadway.

From 11 a.m. to 2 p.m., WCBS attracted an estimated 244,000 viewers to the parade and subsequent City Hall celebration, according to Nielsen. Among the other stations providing live coverage, WNBC/Channel 4 came  closest with 239,000 people tuned in, while WABC/Channel 7 had 219,000 viewers. WNYW/Channel 5 also on hand for the festivities notched just 186,000 viewers during the three-hour window.

WCBS, was also victorious in the all-important 25 to 54 Male demographic with a 1.4 rating, doubling second place WNBC at .7, while WABC and WNYW settled for a third-place tie at .5.

Channel 2, with a deep bench of anchors and reporters, brought the Giants basking in the glory to fans. Maurice DuBois and Chris Wragge led the proceedings, and Don Dahler reported live onboard a float using the station’s Mobile2 technology. Sports anchors Otis Livingston and Lisa Kerney, WFAN morning host Craig Carton and Giants famed receiver Amani Toomer filled out the on-air roster.

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