WWD Launches iPad App

Lots of apps being released these days.

Women’s Wear Daily has released an iPad app that features a digital edition of the paper, delivered daily at 12:01am EST, in addition to features like enhanced article view, slide shows with bonus images not available in the paper, and a live feed with news from WWD.com’s “EYE” section.

“We have a global readership who relies on WWD to arm them with the news they need for the upcoming day,” said Ed Nardoza, editor-in-chief. “This app delivers our content in a mobile format that allows for access anytime, anywhere.”

WWD’s iPad App is available for download from Apple’s App Store. For existing print or online subscribers, the iPad edition is free of charge as part of their subscription. Non-subscribers can purchase a bundled  subscription including print, digital and iPad for $169 or just the iPad only subscription for $129.99 for the year or $12.99 monthly.

The paper is expanding in other ways as well. Last Wednesday it launched a weekly new column called ChinaFile by Huang Hung who is being hailed as China’s Anna Wintour.

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