TVNewser Show TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

We Can’t Find Any Magazines at WSJ. Launch Party

IMG_4651.JPG

Haven’t we been here before, we thought, entering the event space on 42nd St. for last night’s WSJ. launch party? Yep, for a Travel + Leisure party and then some strange thing about underwear. No matter, as long as the champagne’s free.

We could find nary a copy of the magazine floating around (one was in the gift bags handed out as we left), but there were many expensive suits wandering about with ad people filling them out well. Rumors of a Rupert Murdoch appearance earlier in the night were making the rounds. We exchanged pleasantries with Robert Christie, head of PR for The Wall Street Journal and spoke with Kingman Gordon, WSJ. western sales director. He told us that the Chicago debut snafu was a “glitch” and that people in the company were working to “corroborate it.” “Until they do, it didn’t happen,” he said. Ah, the eternal optimism of ad sales people.

Michael Carroll, director of multimedia advertising sales for The Wall Street Journal, said that the magazine didn’t give away a single ad. “Even Hermes paid,” he said with obvious glee. “And they paid a 25 percent cover premium.” Again such optimism. It must go hand-in-hand with perfectly tailored duds.


wsj.09.06.08.jpg
We saw two people with copies of the magazine. This was one of them.

wsj2.09.05.08.jpg
The premium Hermes back cover

IMG_4650.JPG
Well, that’s a boring one to end on

IMG_4653.JPG
Better?

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now!