A few months ago, WeHo News editor Ryan Gierach told us he was hoping to forge a business partnership with a local resident who had extensive publishing experience. Unfortunately, he informed us today that this did not come to pass. “This potential investor failed to raise the money and we parted ways,” Gierach said.
Separately however, the online publication has announced the hiring of a new vp of sales and marketing communications. Dereck Andrade (pictured) joins the operation after seven years at the helm of his own PR firm as well as some extensive journalism experience:
Mr. Andrade is the former business editor of the Pasadena Star-News, San Gabriel Valley Tribune and the Whittier Daily News… Andrade is also a former adjunct professor at Pasadena City College where he taught journalism and public relations.
This background should put him in extremely good stead with local businesses, non-profits and civic groups. Not to mention provide a logical level of concern at West Hollywood Patch.
Previously on FishbowlLA:
WeHoNews.com Editor Gets Clean and Sober