Weinstein Books’ Thin Fall Catalog

Last year, Harvey Weinstein‘s book division at Miramax scored a mini-coup with the Spy magazine anthology. We just received the renamed Weinstein Books debut fall catalog, and … well, let’s put it this way: When the cornerstone of your catalog is a Chris Elliott spoof of Jon Krakauer called Into Hot Air, you’re not exactly sitting on a Da Vinci Code.

The inaugural list, in fact, includes just five books: Elliott’s Into Hot Air, Vincent Lam‘s Bloodletting & Miracle Cures, Tangy Tart Hot & Sweet recipes from Padma Lakshmi (Bravo’s Top Chef), Adrienne Kress‘ Alex and the Ironic Gentleman (a sort of Lemony Snicket meets Alice In Wonderland) and Jack Stalwart, an adventure series for nine-year-olds.

But that didn’t stop Rob Weisbach, president and CEO of Weinstein Books, from issuing a dramatic mission statement:

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.