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William Shatner Goes Boldly Where Many Have Gone Before: The App Store

On the original Star Trek series, William Shatner as Captain Kirk would typically command crew members to set their phasers on “stun.” With his very first Smartphone App Shatoetry, the enterprising actor is offering purchasers the choice of two different modes.

Solo mode allows one person to slice and dice recorded Shatner words into a stream than can be shared via email and social media. Co-op Mode puts the creative exercise on a timer and enables users (“Shatoetists”) to co-create sampled phrases (“Shatisms”) with their online friends.

“People all over the world have been listening to my voice for so long, but they’ve only ever heard what I wanted to say,” explains master of shameless self-promotion Shatner. “This is one of the first Apps to extend a celebrity brand in such an interactive way. Every time I use it, I enjoy it more and more.”

The App move makes sense on another level, as the communication devisces used on the 1960s TV show were an early sci-fi-guess depiction of the thingamajigs we all carry around today. For $2.99 at the App store, that circle can be completed.

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