TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

WNBC Names Shiba Russell as Sue Simmons’ Replacement at 11 p.m.

In what’s regarded as the worst kept secret, WNBC/Channel 4 has assigned the 11 p.m. newscast to Shiba Russell. She succeeds Sue Simmons, who departed the station last week after 32 years.

Russell, hired by Channel 4 in early 2011, has been on the fast track to Simmons’ slot ever since. From the beginning, Russell was the main fill-in for Simmons along side Chuck Scarborough.

Scarborough, who recently received a three-year extension at WNBC, remains the sole anchor at 6 p.m.

This represents an expansion of Russell’s responsibilities, already the co-anchor at noon and 5 p.m. with Tom Llamas.

Update: “I am thrilled and honored to work with the talented 11 p.m. news team including the legendary Chuck Scarborough,” Russell tells FishbowlNY.  “I look forward to having the opportunity to continue to deliver the important news of the day to the viewers in the NY tri-state area; my home market.”

Our sister site TVSpy has more on the Russell story.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!