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Women in PR Honors Veteran Publicist Eileen Koch*

Tomorrow at the Roosevelt Hotel, Miami based organization Women in PR will host an awards luncheon for Eileen Koch. The event is timed to coincide with this weekend’s MTV Video Music Awards.

Koch moved from New York to LA at age 16, working initially as a dancer. But in recent decades, she has made her mark with celebrity PR moves under the banner of Eileen Koch and Company. Clients past and present include Jamie Foxx, Derek Fisher, Guess?Marciano, Carmen Electra, and Marisa Miller. Her path to publicity began in the corridors of personal management and a certain Ukrainian beauty:

Koch decided in her late 20s to start her own management company specializing in children and teens. One of the first young faces to catch her eye was Milla Jovovich; Koch discovered and managed the Ukrainian beauty secure pivotal jobs that would propel her from obscurity into a top model and actress virtually overnight.

The other honorees at today’s luncheon are Tosha Whitten-Griggs, currently a publicist for the Screen Actors Guild Awards, and Jordyn Kathryn Borczon, president of Persona PR.

*Update – 08/24/11: This event has been rescheduled for November 17.

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