Women’s Health Ups Rate Base

Women’s Health has raised its rate base for the sixth time since the magazine’s launch in October 2005.

Starting with its January/February 2010 issue, the Rodale Inc. title will publish increase its rate base 11 percent, from its current 1.35 million to 1.5 million.

Publisher Jack Essig said in a statement that consumer demand drove the rate base increase. Women’s Health‘s total paid circulation has increased 30 percent in 2009, compared to the same period last year, the company added.

“Women’s Health has editions covering 21 countries and reaching more than 11 million readers around the world,” Essig said. “Women everywhere are embracing the brand for its straightforward and unique approach to health, fitness, beauty, sex, relationships and fashion coverage, which has led to its tremendous success.”

Last week: Women’s Health Launches iPhone App Like Men’s Health‘s App

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