TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Women’s Mag Editors’ New Quest Called ‘Tribe’

atoosa_inc_fine.jpgWhat’s the deal with teen magazine editors referring to their readers as “tribes” all of the sudden? Did we miss that memo?

Ex-Seventeen editor Atoosa Rubenstein, as quoted in last week’s BusinessWeek:

What I want to do is gather my tribe” — yes, Rubenstein actually says things like this — “the ones reading Seventeen, and the ones who were, and grew out of it.”

Redbook‘s Stacy Morrison at mediabistro.com’s “Editors on Truth Serum” panel Monday:

“I don’t edit a brand: I’m the head of a tribe. Magazines, at their base, are about identity. With the Web, the question I ask is: Can we keep getting our fingers into the tribe fast enough?”

EARLIER:

  • Inside Atoosa’s ‘Tribe’
  • Mag Editors On Truth Serum: ‘I Have So F*cked Up’
  • Mediabistro Course

    Freelancing 101

    Freelancing 101Learn how to manage a top-notch freelancing career! Starting December 1, you'll hear from our expert speakers on the best practices for launching a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!