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Writers’ Strike Could Affect Upfront Ad Rates: Now How Much Would You Pay?

type200.jpgWhile Hollywood screenwriters and studio executives continue to duke it out at the negotiating table, Media Post’s TV Watch posits an interesting possible outcome of a writers’ strike:

In theory, marketers could make networks redo all their upfront deals, says one media agency executive. Why? Because they paid for original network programming — not for reruns, or some half-baked reality shows, or some not-fleshed-out backburner scripted shows.

The column goes on to say:

“Fewer commercials spots could be the result if shows were replaced and ratings plummeted. Under those circumstances, networks, for the first time in about a decade and a half, would have to do the unthinkable: give money back to marketers.”

And, still, Les Moonves is smiling.

*Image stolen from here.

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