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Iconic Local Landmark Spurs Insurance Exec to X-Men Action

We love origins stories, both on the big screen and as they relate to major media ad campaigns. So we have to highlight a great little passage in today’s Ad Age article by Andrew Hampp about the newest Farmer’s Insurance TV commercial featuring actor J.K. Simmons.

In this particular “Farmer’s University” spot, the Juno funnyman addresses a classroom that includes X-Men: First Class character Beast. How this all came about should make the Hollywood Chamber of Commerce very proud:

When Paul Patsis, president-enterprise marketing, relocated from Seattle to Farmers’ Los Angeles headquarters in 2009, he wound up in an office with a panoramic view of the Hollywood sign. “We should be embarrassed,” he told his team. “We’re standing in the shadow of the Hollywood sign and haven’t been able to leverage all the things being done three, four miles up the hill.”

Wonder what would have happened if the Farmer’s LA office had instead been leased within view of that giant donut near the airport. Probably best not to think about that.

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