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Yahoo Comes To Town

The LA Times reports that Yahoo has signed a lease on 256,000 square feet of office space in the Colorado Center in Santa Monica (which will be renamed the Yahoo Center). The office will be staffed by 1,000 employees, including former ABC TV chief Lloyd Braun who has been tapped to head Yahoo’s media group.

No, this isn’t going to be yet another analysis of the synergy between new media and the entertainment industry, a subject I find so tiresome that I can’t even finish typing this sentence without falling asleezzzzz.

What Fishbowl really wants to know is, how will 1000 Yahoo-ites in our midst affect the social fabric of the world of Los Angeles Young Adult Culture Industry Workers (who, from now on, will be known on this blog by their acronym: LAYACIW)? Right now, LAYACIW culture is driven by a daisy chain of envy. Most of the journalists I know in LA want to be screenwriters. Most of the screenwriters want to be TV writers. Most of the TV writers want to be journalists. Meanwhile, the development executives want to become social workers or open artisan bakeries.

Where will the Yahooites fit in? Will they succumb to envy, Los Angeles-style, or will they maintain their distinctive Northern California self-satisfied smugness (Which I will refer to hereafter as NCSSS)? Stay tuned.

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