Katie Couric has just become the first TV news mega-personality to dive headfirst into the waters of online news. Yahoo and ABC News have partnered to produce Couric’s latest news venture Katie’s Take, which will air exclusively online.
Katie’s Take will be one of the shows Yahoo rolls out this afternoon during its NewFront event—one of several upfront-style ad buyer presentations designed to more or less ask buyers to move a chunk of their TV dollars over to digital as that market expands into programming models similar to those on television.
Yahoo is hoping the addition of traditional TV news vets like Couric and the rest of the ABC News crew will add some flavor to its content, which is mostly aggregated. “It’s given us more editorial voice and personality,” said Yahoo vp of video programming Erin McPherson. Presumably, Yahoo and ABC News hope that if launch sponsor Nestlé is seen advertising its Poland Spring brand on Katie’s Take as the starter pistol is fired, other companies will see the program as a good advertising opportunity.
Katie’s Take will have it’s own page on Yahoo. Couric, meanwhile, will continue to appear on TV as a correspondent for ABC News.